Forrester Groundswell Awards Submission
Name of entry: CreativePlayPlus.com The Triangle psp
Name of company entering: Step2
Category: Supporting
Description of this entry: CreativePlayPlus.com seeks to help parents, grandparents and child care providers be better informed about the role of creative play in child development by engaging noted experts to inform, discuss and encourage dialogue and fresh ideas around this topic. Offering a variety of topics related to play and providing visitors with relevant news stories, expert research, articles and other blogs that center on the topic of play, CreativePlayPlus.com, is a unique partnership between Step2 and the Schubert Center for Child Studies at Case Western Reserve University.
CreativePlayPlus.com allows consumers and child care professionals to:
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· Read the latest research in summarized form by noted experts in the field of child development
· Respond to articles with personal comments and questions
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Learn how to make wise toy purchasing decisions for children
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Use provided links to other resources to get more information on play
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Easily navigate through the site using categories and tags
· Subscribe and be notified of the latest information published via RSS and email
Contributors from the Schubert Center include:
- Sandra Russ, PhD who for over the last twenty years has focused her research on understanding the role of pretend play in child development.
- Elizabeth Short, PhD Road House 2: Last Call buy , a trained developmental, cognitive, and clinical psychologist, researching on the cognitive, emotional, and motivational factors that impact learning, school achievement, and social development in preschool and school-aged children.
- Dr. Lisa Huisman Koops, specializing in early childhood music, elementary general music, and world music education.
- Kelly Christian whose research focuses on helping preschool children improve their play skills as well as educating caregivers on ways they can strengthen their child’s play abilities.
How does this entry accomplish business goals? Snow Angels trailer Step2 is well-known for their high quality children’s play products. As Scott Levin, the President and CEO of Step2 noted in the initial CreativePlayPlus.com post, “With the understanding that imaginative and creative play is essential to the healthy development of a child, Step2 is proud to sponsor CreativePlayPlus and give parents, grandparents and child care professionals the opportunity to connect with noted experts in the field of child development to learn why play is so important in children’s lives.”
In addition to the 35 posts on CreativePlayPlus.com since its launch in late June of 2008, CreativePlayPlus is connecting with moms, dads, and grandparents on Twitter. Since moms who use the internet now spend almost 74% more time online in a typical week than they do watching TV, Step2 and the Schubert Center will be there inspiring fun, play, and learning.
Toy Love divx Dates during which entry was available to users: June 23, 2008 to present